Stories need systems.
My work combines storytelling with object-oriented design principles to craft meaningful, memorable experiences that scale.
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Discovery
Discovery uncovers the good, the bad and the ugly.
This stage includes content inventories, sample audits, peer analyses and user research to truly understand the problem before framing up solutions.
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Definition
Definition explores the connections and possibilities.
This stage involves card sorts, tree testing, low-fidelity sketching and early content modeling to begin prioritizing and refining potential solutions.
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Design
Design guides how solutions will be brought to life.
This stage might involve discussions with developers about CMS design, working sessions with designers to refine high-fidelity designs, and co-development of style guides alongside UX writers.
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Delivery
Delivery sets the stage for long-term success.
This stage might involve workshops and training for authors, QA and testing support with developers, and overall change management consultation.
Take the “meh” out of modular content.
Consistency and structure both empower creativity. I use structured content design principles to define and evolve content design systems that feel organic and alive.
Tell stories that scale.
Your organization isn’t static — your website or product shouldn’t be either. I develop content strategies that can grow and adapt while maintaining a compelling core message.
Future-proof your design.
We can’t see the future — but we can design for it. I draw on engineering principles to equip teams with systems, resources and knowledge for long-term success.
Expertise you can trust
I’m a certified Object-oriented UX (OOUX) Strategist and a mentor for trainees who are learning these techniques. Ask me about OOUX workshops, training, and ORCA sprint facilitation.