Stories need systems.

My work combines storytelling with object-oriented design principles to craft meaningful, memorable experiences that scale.

  • Discovery

    During discovery, I shine a light on everything — the good, bad, and ugly. My goal is to organize everything relevant to the challenge in one place.

    This includes activities like content and competitive audits, data gathering and stakeholder workshops.

  • Definition

    During definition, I look for and map patterns and connections — in strategy, structure, and story.

    Depending on the goal of the project, this phase may include activities like system modeling, object mapping, requirements gathering and user story development.

  • Design

    During design, I focus on connecting system capabilities, user needs, and the constraints of the interface through which that interaction will occur.

    This could involve developing a campaign plan, a sitemap, a wireframe or a database of UX copy. Everything created here is built on the foundation established during Definition.

  • Delivery

    The delivery phase is when the rubber meets the road — and when things can get messy, if you aren’t careful.

    This stage draws on all of the insight gathered throughout the design process — it often involves training on new page templates; databasing instances of content types; and organizing stories for an upcoming development sprint.

Take the “meh” out of modular content.

Consistency and structure both empower creativity. I use structured content design principles to define and evolve content design systems that feel organic and alive.

Tell stories that scale.

Your business isn’t static, and your website or product shouldn’t be either. My method allows me to develop content strategies that can grow and adapt while maintaining a compelling core message.

Future-proof your design.

We can’t see the future — but we can design for it. My methodology draws on engineering principles that set systems up for success now and in the future.

Expertise you can trust

I’m a certified Object-oriented UX (OOUX) Strategist and a mentor for trainees who are learning these techniques. Ask me about OOUX workshops, training, and ORCA sprint facilitation.