https://karen-hewell.com/home daily 1.0 2026-06-10 https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/9227c47a-6f95-4079-8dea-986c2def8631/20210116-DSC01748.jpg https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/882abcf0-d396-431e-9383-ae847325d5dd/OOUX+badge+black.jpeg https://karen-hewell.com/content-design-method daily 0.75 2024-02-02 https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/fac6d4e5-9f61-44fa-b7af-738904c9db4d/noun-abstract-831633.png methodology https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/11839d66-5b29-4690-a9d5-02f8f9c65a61/noun-abstract-831624.png methodology https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/0fa26058-be31-48ff-9ba7-f6ede6b07991/noun-abstract-831641.png methodology https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/7673a021-4de2-4b4a-811f-ff43ab7688b7/noun-abstract-831623.png methodology https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/d7153549-764a-4fe9-8094-6ff4f51bf5d3/ooux.png https://karen-hewell.com/contact daily 0.75 2024-01-11 https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/82176ec2-d4c3-45e0-b1e1-1c68e718afc5/20210116-DSC00970.jpg https://karen-hewell.com/content-strategy-portfolio daily 0.75 2026-09-12 https://karen-hewell.com/content-strategy-portfolio/southwest-gas-web-analysis monthly 0.5 2026-09-12 https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/a189992e-6e28-45aa-a9e6-6c457ecda3a5/Screen+Shot+2023-12-11+at+8.52.37+PM.png portfolio - Web audit and analysis (Southwest Gas) This system model highlights the proposed relationships between core content types, with open questions highlighted in red. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/5cdf3db5-3fcb-46fc-a873-c7354e4c2207/Investis+_+Southwest+Gas+_+Content+audit+%282%29.jpg portfolio - Web audit and analysis (Southwest Gas) This object map includes core content types with associated attributes (core content, metadata and CTAs) in order of priority. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/9ea17d01-ccc3-4380-8715-1a6665bdaf2b/Screen+Shot+2023-12-11+at+8.16.17+PM.png portfolio - Web audit and analysis (Southwest Gas) This audit snapshot illustrates the qualitative analysis process and noun foraging when conducting a competitive audit. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/e7efe408-b1e8-4aa0-958a-895438995b20/Screen+Shot+2023-12-11+at+8.07.13+PM.png portfolio - Web audit and analysis (Southwest Gas) This spreadsheet documents all audit findings and recommendations into a single location. This spreadsheet also included user intent and page types to guide visual design. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/09880c6b-be39-48f0-8763-1b36426bf0bc/Investis+_+Southwest+Gas+_+Content+audit+%283%29.jpg https://karen-hewell.com/content-strategy-portfolio/mccombs-school-business monthly 0.5 2026-09-12 https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/e3c77831-f390-4011-8f72-b47fcddbafd9/Screen+Shot+2024-01-29+at+2.11.21+PM.png portfolio - Content operation analysis (UT Austin) This snapshot of the noun consolidation process demonstrates how findings from competitive and brand language audits informed the primary content types highlighted in the system model. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/67402b60-ad1c-487e-9fb9-7804ff8f4cb1/Simple+A+_+McCombs+_+ORCA+-+Object+instancing+V1.jpg portfolio - Content operation analysis (UT Austin) This snapshot of the noun instancing and consolidation process illustrates how I use actual brand examples to validate patterns identified during the noun foraging and consolidation process. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/62f2f285-0fda-4f28-8897-9cab62829874/Screen+Shot+2024-01-29+at+2.10.57+PM.png portfolio - Content operation analysis (UT Austin) This work-in-progress system model served as a vehicle for workshop questions and activities. This targeted approach to client interaction helped us document and validate our understanding of the client's domain. https://karen-hewell.com/content-strategy-portfolio/spear-digest-production-planning monthly 0.5 2026-09-12 https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/1706566126446-9BHW80STOO2VA2N1ETXL/Content%2BIdeation%2B1.jpg portfolio - Production strategy (Spear Digest) This ideation sheet served as a central database for new article and content ideas, driven by keywords needed to improve ranking for high-value topics. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/1706566244384-SQRLZIV3D1HI3M3XVDR4/Content%2BIdeation%2B3.jpg portfolio - Production strategy (Spear Digest) The content ideation sheet also included information about SEO requirements, including "spot zero" tactics for our rich video content. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/1706566332348-0QL713CC8PZ4EJE3488H/CTA%2BMapping.jpg portfolio - Production strategy (Spear Digest) This mapping document was part of an effort to optimize our existing set of infographics and eBooks by including related CTAs within that content. This not only improved ranking of the host content, but also improved conversions with this increased traffic. https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/754f990c-c0f1-4254-9ac1-391660edcde3/Digest+Editorial+Staging+Calendar.PNG portfolio - Production strategy (Spear Digest) This editorial calendar included information about an article's status, author, type, format and publication date. It served as a collaborative production environment between content creators and our front-end developers. https://karen-hewell.com/content-strategy-portfolio/oic-website-redesign monthly 0.5 2026-09-12 https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/dc034ee9-e83b-4cf5-a49e-ef975ee6098d/Screenshot+2026-09-11+at+12.14.44.png https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/5a0b157b-c095-4d84-bd3c-a91c24aaecd2/rulemaking+content+sketch https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/18198547-4f51-4ccc-93b8-f4f3df6957ad/page+template+annotations https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/0debe73c-81ce-489d-a07d-723654056cbc/Screenshot+2026-09-11+at+12.22.38.png https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/160da34e-370e-4fde-ac13-bf492c2bb922/2022_clearmark-logo-full-color-rgb-274px%4072ppi-300x249.png https://karen-hewell.com/content-strategy-portfolio/wa-efsec-website-redesign monthly 0.5 2026-09-12 https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/a50120bf-9eb1-4e5e-9f2c-e3e0e14d62d9/Screenshot+2026-09-11+at+14.57.15.png https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/0539bcf0-714c-4cac-9ad7-04e326205328/Screenshot+2026-09-11+at+18.11.18.png https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/71a6c324-c2e7-4059-adac-2efaec7d7b2b/Screenshot+2026-09-11+at+21.55.59.png https://images.squarespace-cdn.com/content/v1/623d1ab880c098572d2c7cf5/6a6a30a4-646b-4956-a25c-623f8d989f63/Screenshot+2026-09-11+at+22.06.40.png